![]() With Instagram keyword replies, you can activate your audience by: You’re an ecommerce business trying to promote a specific model of shoes like the Adidas Stan Smiths. You can use Instagram’s new API to create auto-replies to specific keywords. Here’s another great way to activate and engage your audience: Instagram keyword replies. Keyword reply: get customers to send you a keyword and auto-reply Turn each and every comment on your Instagram posts into a potential buyer with this nifty new feature. Send on-brand direct messages on auto-pilot, minimizing the workload for your social media management team.Open a direct line of contact with your most engaged followers - people who comment on your posts.With Comment-to-Instagram, you can kill two birds with one stone, since it allows you to: It allows you to automatically reply to comments on your Instagram posts with a direct message. The Comment-to-Instagram feature is quite self-explanatory: The first new feature we want to outline falls in the public category of Instagram DM automations. Comment-to-Instagram: automate replies on native posts We’ve outlined 3 examples of what ecommerce businesses can do with direct messages on Instagram. The new Instagram automations are divided into two main categories: public and private interactions. 3 examples of Instagram direct message automations for ecommerce Let’s dive into a few of the possibilities of using Instagram direct message automations for ecommcere. These new Instagram automation tools also help ‘wow’ your audience with features they’ve probably never seen before. Think of it like warming up your audience: nurturing and building relationships in a conversational way, instead of aggressively promoting your products.Īnd it’s not just starting conversations that’ll help turn your followers into engaged and happy customers. This is a better way to keep your audience engaged and incentivizing conversions, than pushing direct sales. With last year’s release of the Messenger API for Instagram, it’s now possible for businesses to automate a bunch of messaging actions on Instagram. Why Instagram DM automation is perfect for converting followers to customers Think about it: what do people on Instagram do? They use this platform to be entertained, and perform actions such as liking, commenting, sharing and - most importantly - messaging each other. But most Instagram users aren’t scrolling through their feeds because they’re looking for things to buy. So what comes next? Sure, the introduction of Facebook & Instagram Shops has made it somewhat easier to promote products directly. Those carefully crafted product photos in your online store shouldn’t go to waste: sharing them on your Instagram page puts them in front of a global audience. Yes, Instagram is the perfect place to raise awareness about your products. Why ecommerce businesses need to start using direct message automations on Instagram With a few clever Instagram DM automations for ecommerce, you can activate your Instagram audience in new ways. Which is great for ecommerce businesses that have a strong visual brand or sell aesthetically pleasing products.īut while Instagram is the perfect platform for building an audience, engaging this audience and converting them to paying customers is, for many, still quite the challenge. #Free direct message for instagram upgrade#But now, they’ll be made available to all users (pending EU restrictions), which will provide a range of new considerations for Direct usage in the app.Īs noted, DM usage has become a staple of Instagram engagement for many, and with messaging, in general, becoming a more prominent usage option, it makes sense for IG to lean into such trends, and facilitate more Direct engagement.Įventually, as per Meta’s grand messaging integration plan, all of these features will also be integrated with WhatsApp and Messenger too, enabling you to send messages to any of your contacts in each app, and bringing many of these same functionalities to Meta’s other messaging platforms.Īs such, every messaging upgrade in any Meta-owned app should be viewed as a precursor for that next stage, when messaging is enabled on a broader, more inclusive scale, providing more capacity to connect and engage, in a wider range of ways.Out of all social media platforms, Instagram is the most popular and also the most visually oriented. Some of these features have been in testing at different times, so you may have seen them in the app previously. ![]()
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